Top Bloggers and the "MONEY" They Earn 4

Perez Hilton

Launched: September, 2004
Stats: 4 million unique visitors a day
Post Frequency: 24 posts on an average day, 40 posts on a very active day
Revenue: $111,000 a month based on ad rates

Perez Hilton aka Mario Lavandeira is a celebrity in his own right — I’ve seen him featured in a number of shows (Janice Dickinson, anyone?). Some confessions: I’m attracted to the salaciousness of his site, like I am of any train wreck. I also occasionally fight the passing urge to revive my old pseudo-celebrity style blog that I shelved in favor of this PF blog

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